With over 36 years’ of combined experience in events, marketing, communications and hospitality the two pillars of Blu Blood, Osman Osman and Shaaista Khan Osman, have continuously thrived to build their empire. They have built the brand into a formidable and innovative lifestyle, event and management company specializing in an ever-growing variety of services ranging from live events; event & project management; artist & tour management; digital marketing and public relations.

Driven by a dynamic team of industry experts, their tenacity, hands-on approach, and creative synergies has been pivotal in creating many successful campaigns and cemented themselves as global leaders in live entertainment.  Blu Blood is the largest producers of Bollywood, Comedy, and Children’s stage productions on the African continent. We have hosted the biggest names in Bollywood including Atif Aslam, Sonu Nigam, Abida Parveen, Shreya Goshal, Arijit Singh and many more. In the comedy sphere, Blu Blood have worked with the likes of Orlando Jones, Russel Peters, Jo Koy and are the creators of the “Kings & Queens of Comedy” brand as well as managing the crème de la crème of South Africa’s comedy giants, Tumi Morake, Ndumiso Lindi and Riaad Moosa.

Blu Blood launched there MENA headquarters in Dubai, in late 2019. With the unprecedented times that were then seen in 2020 Blu Blood forged forward by staging the world’s first ever live indoor Bollywood music concert in August 2020 “Sonu Nigam – The Light”.  Since then, Blu Blood has run successful shows in the region including the likes of James Blunt, The Wailers and Demi Lovato.

We are global leaders in live entertainment.